Reshaping SJ SJ (2013)

 

    SJSJ is one of the main brands of HANDSOME. The brand is renowned for its feminine / romantic teenage-girl mood, and our team was commissioned for designing a range of accessories to upgrade SJSJ style.

    This is the proposal I have suggested, fun/tastic + sporty + lovely mood ! Looking at fashion stars who are famous for their playful mix-and-match look, I added up with neon / candy-like colour palette and current need for fun and sporty items.