BYUNGJI

Byungji is one of our best friends!

We found her online and instantly fell in love with her effortless style, cool vibe and beauty -


Anyone can tell how much she loves what she does, and how natural she is. We are so happy to watch her career growing year after year.

She also came to our pop-up stores every time we invited her - which we are so grateful for.


Let us introduce Byungji, the cool girl in Seoul who loves to travel, dance, hang out with her friends, and has a real passion in fashion.

1. HELLO, BYUNG-JI ! Please tell us where you are based, and what your biggest passion is.

Hello ! My name is Byung-ji Lee, I am a model based in Seoul, South Korea.
I upload daily looks on my Instagram, too :) I’ve always loved fashion since childhood, so I do my best in every one of my project !

2. Who Are Your 3 Favourite Musicians?

WINNER, Lana Del Rey and Dua Lipa.

3. What Are Your 3 Favourite Items in Your Wardrobe ?

- A Dunst coat. I’ve been searching for a well-constructed coat for a long time and finally discovered this one. I love to wear it every winter, it is a perfect daily item.
- PRADA Cleo brushed shoulder bag. I matched it with PLEIADES boots the other day ! It is one of my favourite brands, and the design is perfect for any occasions, it is always my first choice ♥︎
 - The card wallets that I made! I knitted them myself and even sold some to my friends, and it became a memorable event for me.

4. Your Best Destination for A Trip ?

I would love to visit Japan one day.
My plan to visit last year was cancelled due to COVID, but it is still on the top of my list.
And I really enjoyed my recent trip to Busan. It was meaningful to go on a trip on my own, I had a great time having lots of amazing food.
I would love to go back soon!

5. Best Hidden Spots In Your City ?

A brunch café in my town, called ‘Crumbus’!
I love the fact that it is just around the corner from my place.
I love the cute atmosphere, and their food is so good. I didn’t want to share it with anybody, but here you go -

6. What Is Your Most Memorable Film ?

Zootopia!

I watched it at least 5 times. The story, the characters … everything is absolutely my taste !
And fyi, Nick the fox is my ideal type of guy. Is it weird ?

7. When, and Where Are You Going to Wear Your PLEIADES Shoes Next ?

My friend is going to have a birthday party at a cool bar at the end of this month, and I am going to wear JONATHAN for the party.
I always matched them with a mini skirt, but I think they will go perfectly well with long pants, too. I am excited !

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