New Year's Pop-up with LOTTE Department Store

Starting the new year of 2025, we had an amazing opportunity to open a pop-up store with LOTTE Department Store, Main Branch in Seoul.

In a lovely space located on the third floor, our guests could see and experience almost all of PLEIADES’ past collections.
It was the first solo pop-up store where we could curate the entire space, and we were very happy to greet the visitors with our signature shoes and best-selling items.

The boots were especially popular during our January Pop-up.

Even the display products kept on selling that we had to re-stock all the time!

From knee-high boots such as CHARLOTTE and CINDY, latest ankle boots VIOLETTA, to our chic & square CINDY ANKLE 60.
Our signature shapes such as SILVA and ALINA were much loved, too ;)

Hand-drawn Pop-up Cards were made for the event, with my favourite illustrations of : GINGER, ANGEL and LAURA.

The cards were signed by me so they become more special :)

We are planning on making original cards for every event, with hand-drawn illustrations of our shoes.

Hope they become a meaningful collection for you.

Picture of Haerin from NJZ wearing our SILVA Silver.
And TASHA, our signature mules.

BELLA BALLERINA & HARRIET were also very popular - our steady-selling flat shoes series with beautifully soft colours and materials.

HARRIET, HEATHER and our brand new loafers, FLORENCE :D

One of my personal favourites of the season, Florence Blue :)

I cannot recommend MARGARET enough.
They are cute, soft, comfortable yet stylish daily staples!

What I wore at the pop-up : KATE White.

MARION, our latest loafer pumps.
I’m absolutely in love with the shape, and the style.

Also CINDY, which I wear everyday literally.
Even until now.

Our friend, Byung-ji, visited our Pop-up store at LOTTE.

How kind of her :) I was very pleased to see her at the event.
She always creates perfect looks with our shoes, with her own sense of style.

She tried our FLORENCE Mulberry Red and ALINA.
They both suited her so well, although they have such contrasting mood. She is a natural model!

Another friend of ours, Chae-woon!

Isn’t she lovely? :) Her look is always full of colours and patterns, just like how she is.
Her bright energy always fills the space with laughter.

She liked MIA in particular, which suits her perfectly -

Since we could use plenty of space, I played with the display from time to time.
The advantage of the designer being at the store.

Our shoes are full of wonderful colours, textures, shapes and details - you can curate your own collection however you like :)

We were so honoured to start the new year with a Pop-up store with LOTTE Department Store, Main Branch in Seoul.

And we were very happy to meet the customers - from long-time Instagram followers to people who first encountered our brand - at a curated space of ours.

Hope to see you again soon.

Thank you very much, always ♥︎